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خلاصہ
I am a professional with extensive experience in advocacy, communication, and management roles. Currently engaged with the National Democratic Institute for International Affairs - US as Senior Program Associate for Pakistan, my day to day role involves a cross sectoral functioning that exposes me to INGOs, local organizations, government and corporate functionaries. Prior to this I have also served briefly as Strategic Communications Advisor at the SDGs Secretariat, in the National ASsembly of Pakistan, where my role primarily incorporated communications, outreach and partnership developmemt.
My work as a 3rd party consultant under UNICEF involved coordinating national communications for the Polio Programme, which exposed me to a range of publications, media messaging, and writing formats, including papers, pamphlets, outdoor media, print, cable, and radio. Through this experience, I gained a deep understanding of the sensitivities and procedures involved in public communication. I also have hands on experience in crafting partnerships centered around program goals, drafting and designing MoUs and identifying new partners to increase outreach and synergize on various program goals. In addition to my services for UNICEF, I have also consulted for large corporates, INGOs, and other entities on similar themes. This has allowed me to develop expertise in facilitating focus group discussions and generating feedback on media materials and publications. I also have extensive experience in managing travel and logistics, having traveled for monitoring, reporting, and other engagements. I consistently contribute to newsletters and other internal publications, and my previous experiences with media houses have allowed me to contribute to editorials and other publications. I have also had the opportunity to synergize among various organizations, supporting non-profit programs through corporates, and developing government and private collaboration. This has also been a primary part of my role as Strategic Communications Advisor in the SDGs secretariat at the National Assembly of Pakistan.
Overall, my resume represents my wide exposure to overlapping cross-sectoral roles, and my experiences have solidified my expertise in these areas. In addition to my extensive experience in advocacy, communication, and research roles, I have a strong track record in conducting surveys, holding dialogues, and managing multiple stakeholders. I have worked with a wide range of partners, including those in the private and public sector, and have developed a deep understanding of the intricacies of partnership development and networking. I am regularly involved in developing partners and even drafting their agreements, Letters of Intent, MoUs, and other such documents. My legal education background, in addition to my Masters in Political Science, has further strengthened my understanding of these processes and allowed me to contribute to them in a meaningful way.
Overall, my experience in conducting surveys, holding dialogues, and managing multiple stakeholders has allowed me to develop strong relationships with partners across a range of sectors. My ability to develop and draft agreements, Letters of Intent, MoUs, and other such documents has been crucial to the success of these partnerships, and I am committed to continuing to develop these skills in the future.
پراجیکٹس
تجربہ
Project Management Support Officer
Senior Program Associate
Strategic Communications Advisor to SAPM for SDGs, SDGs Secretariat
Communications Officer Media and Advocacy (UNICEF PCO - Polio)
Coordinating with a vast multi-stakeholder health ecosystem through the country working
on polio eradication as Pakistan remains one of the last countries facing the plight.
o Identifying, cultivating and executing cross-sectoral partnerships, increasing program
penetration, resources & visibility.
o Managing partner relations, planning & managing activities from District to National &
Cabinet level engagements.
o Preparing drafts, briefs, articles, press-releases, new stories and other media products for
dissemination.
o Vetting, feedback and edits in national level messages, television and billboard
advertisements.
o Supervising National Emergency Operations Center social media & design teams, as well as
vetting partner content on Polio prior to publication.
o Coordinating with UNICEF team internally & externally with World Health Organization, Bill
& Melinda Gates Foundation and other national level representatives from Polio Eradication
Programme contributing entities for weekly national communication updates under the
National Emergency Operations Centre (NEOC).
o Coordinating communication activities with National as well as Provincial Emergency
Operation Centers (PEOCs).
o Managing media, print, electronic, preparing media products for circulation generally.
Preparing talking points and media briefs for national & international program leadership &
stakeholders, including Health Minister, UNICEF Polio Chief Pakistan, Resident
Representative, Coordinator NEOC and others.
o Engaging Federal Government & district administration at Islamabad, as well as Provincial
& district level health offices.
o Hosting & moderating national level events.
Achievements:
o Cultivated, engaged and developed partnership with All Pakistan Textile Mill Association,
increasing program reach to over 40 Million individuals indirectly, and direct media
messaging access to over 4 million individuals. In addition to developing provincial
coordination plan for vaccination & awareness for over 4000 labor colonies across Pakistan.
o Generating supplies and resources including clothing, branding material and equipment for
over 370,000 Front line workers through cross sectoral partnerships.
o Planning and executing training, sensitization and motivation sessions with Front Line
Workers, District Administration and Health teams, while managing sponsored training
services through partners, valuated over 100,000 USD.
o Led arrangements & moderated National World Polio Day event hosting individuals
including: Health Minister, Chiefs from Rotary, UNICEF, BMGF & WHO and dignitaries from
various tiers of the government.
Program Director
o Contributing to board meetings for Pakistan’s second largest GHG reduction & forestation
project, including plantation of over Ten Million Trees through strategic partnership,
community engagement, public-private relationship building and donor/investor
management.
o Overseeing multi-million USD fund on environmental protection.
o Effectively established road-map for governmental and non-governmental partnership for
company subsidiary social enterprise under CSR.
o Successfully identified, cultivated, negotiated and developed business opportunities with
regional/provincial governments and departments.
o Developing Theory of Change models, communication & advocacy plans for client
organizations.
o Strategized company shift from For-Profit to Social Enterprise model.
o Engaged partners and policy makers for lobbying, advocacy and collaborations.
o Designed partnerships with government & non-government entities in communications &
operations including: education, defense, legislation and others. While also drafting, vetting
& negotiating MoUs and agreements with stake-holders.
o Drafting & designing Policy briefs, talking points, media plans, concept Notes & proposals.
o Managing crisis communication, negotiations & government Relations.
o Planning out-reach & communication strategy, print/electronic media interactions as well
as social media.
o Media Advocacy & Lobbying.
o Mobilization & Out-reach.
• Consultant – Policy, Strategy & Government Relations
Contract
Location: Islamabad, Pakistan.
o Dealing regulatory and compliance matters with government authorities and regulatory
bodies including Ministry of Interior clearances, Economic Affairs Division, SECP, and LEAs.
o Regular Analysis on legal and policy level changes for Polaris client organizations.
o Drafting & designing Press releases, Policy briefs, Concept Notes & Proposals.
o Designing out-reach campaigns and managing for client organisations.
o Communication, correspondence & compliance for client organisations.
o Planning out-reach & communication strategy, print/electronic media interactions as well
as social media.
o Media Advocacy & Lobbying.
o Mobilization & Out-reach.
• Government Relations Associate
Contract
Location Islamabad, Pakistan.
o Coordinating departmental relations.
o Ensuring client compliance with legal & administrative requirements & standards.
o Developing partnerships, Government & Non-Government.
o Negotiation, communications, correspondence & representation for various client
organizations.
Achievements:
o Engaged MoUs, agreements, LoIs and other operational relationships for diverse company
engagements with entities including:
o Pakistan Army, Department of Forests, Agriculture & Government of Punjab as well
as regional CSOs & local communities from remote villages in AJK & GB to Fort
Abbas (Cholistan) & Noorpur Thal for provision of over 10,000 acres of land for
strategic forestation.
o TEVTA AJK for trainings for over 200 individuals in various technical domains
including communications, content development, writing and SEO.
o Developed partnerships and working relationships with thinktanks & NPOs including but
not limited to: Rupani Foundation, Central Asia Institute, RSIL and International Kashmir
Lobby Group.
Director Programs & Communication and Coordinator ICT & North
Advisor - Government Relations & Advocacy
Editor (Freelance)
Research & Communications Lead
